LAUREN BENDER FINE ART ADVISORY

Lauren Levin Bender is an independent curator and private art advisor who has been working in the New York art world for over twenty years. She guides clients in the formation, acquisition, deaccession and management of modern and contemporary art collections.

Lauren wanted a stationery refresh with a new type treatment for her letterhead and business card. She loved her current color palette of copper and cream. Since Lauren would be using her new identity to connect with art dealers, galleries and clients, I thought she should have a logo. Inspired by our mutual love for artist Sol LeWitt, I created a logo out of her initials using the parallel lines of her letters.